Category: Uncategorized

• November 8, 2022

  The 5 Whys Technique

  

  The reasons behind our everyday decisions have always intrigued me on a personal and professional level. According to Geralt Zaltman, about 95% of our decisions are taken without thinking, by the unconscious mind. And getting close to customers´ unconscious mind is undoubtedly an advantage for marketers to draw areas of opportunity and map certain preconditions that shape…
• October 14, 2022

  Blazing Burger King is now green 🔥🔥🔥🍃🍃🍃

  

  It’s a cliche to compare BK with McDonald’s, but well, it’s inevitable 😁 McDonald’s had also tried incorporating green in their logo some years ago (around 2009), but it didn’t really stick. At hindsight, perhaps because many of the green initiatives they took were related to the behind the scenes of their supply chain, whether…
• October 10, 2022

  We all need a little media literacy 📝

  

  I had a moment of enlightenment when I read this sentence on a blog by LSE: “Media mediates.” It mediates our relationship with friends, peers, colleagues, influencers. With politics, products, services, opinions, and when there are clashing opinions, media mediates us that jaw dropping intolerance yet to be restored for diversity. Media mediates everything. As a…